Why a hurdler can read your business in minutes
I spent sixteen years learning to do one thing: perform when the clock is loudest.
In the 400m hurdles you don't get a second attempt. The gun fires and either your preparation shows up or it doesn't — in under a minute, in front of everyone. I did it well enough to become a Hungarian national champion, rank among the world's best by 19, earn a scholarship to Nebraska, and run on the 1996 NCAA Champion Distance Medley Relay team.
Then I left the track and spent twenty years in a slower-burning race: international digital campaigns, SEO, building and selling companies, leading teams at IBM, work across Spain and the US. Somewhere in there I stopped seeing business problems as lists — and started seeing them as systems.
People call it a photographic memory. What it really means for you: I can hold your entire business in my head at once — the numbers, the constraints, the competitors, the thing you haven't said out loud yet — and see where it's bleeding before you finish the sentence.
Add a real-time AI stack that I orchestrate against your actual reality, and months of "discovery" collapse into minutes. That's not a shortcut. It's a different kind of mind, pointed at your problem under pressure. That's what the 20 minutes buy you.
'90s
The track
National champion, NCAA champion relay, BSBA in Finance — and the lifelong habit of performing under a loud clock.
2000s
The long game
IBM team leadership, marketing across Spain and the US, two decades of SEO and digital — companies built, scaled and sold.
Now
The complex mind, applied
Roth AI Consulting and an AI marketing agency in Budapest — turning all of it into immediate, diagnostic clarity for leaders.